Freeze Tag Merger with Munzee is Complete
The day has arrived. After months of hard work, long conversations, and a successful joint venture, Munzee Inc. has been merged into Freeze Tag Inc. This is a great thing for Munzee players worldwide as we move forward as one company, stronger together. There will be no changes to the game, other than great things in store for the future with additional resources and personnel.
Since Munzee Inc. is no more, I am now President of Freeze Tag Inc. with specific oversight on all products. These include Munzee, WallaBee, Eventzee, Garfield Go, and the rest of the FT suite of apps. We really look forward to a bright future with some great ideas on the horizon. As usual I have to play the part of Captain Vague, especially now that we are part of a public company. Please know I not only appreciate all of our player communities, but we all know this is only possible because of you playing our games and growing them with us.
I look forward to visiting with many of you at upcoming events and continuing to grow our games together. Thank you for your support, especially in the current diabetes charity special. As always, Munzee On!
On behalf of a grateful Team Munzee,
– Rob Vardeman, President of Freeze Tag Inc.
Announcement Press Release:
Freeze Tag (OTC: FRZT), temporarily trading as (OTC: FRZTD), a leading creator of mobile social games, today announced the company has successfully completed a merger with Munzee Inc., effective October 18, 2017.
“We are thrilled to combine forces with Munzee Inc.,” said Craig Holland, CEO of Freeze Tag. “Rob Vardeman and the Munzee team have built a world class location-based gaming franchise with a dedicated player community.”
The combined company, Freeze Tag, Inc., will maintain offices in McKinney, Texas and Tustin, California with the management team comprised of Craig Holland as CEO, Rob Vardeman as President, Mick Donahoo as CFO, and Cecie Newman as VP of Operations.
“Six years of building communities in our family of apps, with a hard-working team, has brought us to this next chapter,” said Rob Vardeman, former President of Munzee Inc., and now President of Freeze Tag. “We look forward to the leadership and experience the Freeze Tag team brings as we all become stronger together.”
Freeze Tag will continue to align its vision with two fast-growing trends in the mobile applications world: AR location-based gaming and location-based advertising. The combined company has proprietary technology with the ability to create a portfolio of augmented reality location-based games for brands and iconic characters, such as the augmented reality treasure hunting game Garfield GO, which is currently live in several countries around the world.
According to advisory firm Digi-Capital, mobile AR (augmented reality) is set to become the primary driver of a $108 billion VR/AR market by 2021, with AR taking the lion’s share of $83 billion, with VR being the remaining $25 billion (source: Digi-Capital article.)
With Munzee’s dedicated player community and large installed base of locations and the combined technology of both companies, there are tremendous opportunities to offer engaging entertainment-centric, location-based advertising solutions. Location-targeted mobile advertising is advertising based on a user’s location or includes proximity-relevant content to trigger local offline conversions. According to BIA/Kelsey, a media research firm, location-targeted mobile ad sales are expected to rise from $12.4 billion in 2016 to $32.4 billion by the end of 2021. (Source:)
Freeze Tag management indicated that news related to current and future products will be forthcoming.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our games include hits such as Munzee, a social platform with over 5 million locations worldwide and hundreds of thousands of players that blends gamification and geolocation into an experience that rewards players for going places in the physical world, Garfield Go, a Pokemon Go style augmented reality game based on the iconic cat Garfield, WallaBee, an addictive collecting game with over 2,000 beautifully drawn digital cards, as well as many social mobile games that provide endless hours of family-friendly fun. We also offer our gaming technology and services to businesses that want to leverage mobile gaming in their marketing and branding programs. For example, our Eventzee solution allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.
Name and Title:
August 13th 2011, just over a month after Munzee launched I was out playing two other location games. I was headed for a long trail, but stopped at a windmill to find a container. As I approached GZ I noticed a tag zip tied to the structure flapping in the breeze. Odd but unimportant in my current search. I found the container a few feet away, took care of business, and turned to leave. Then I noticed the tag had a QR code on it and said “Scan for points”. Being a gamer, and having just installed a QR code reader on my phone a few weeks earlier I scanned it and was taken to the Munzee website. I found out I needed to create an account to play this game, so I did. It was love at first cap. I spent the next 5 hours, and over 100 miles driving to all the nearby Munzees collecting my 5 points. Over the next few weeks I started to interact with “snicker” via email because I was unable to find some of his daughter’s deployments. He 
basically made fun of me (sarcastically) and said I needed to improve my “geo-senses” if I couldn’t find something hidden by his little daughter. LOL. It kicked my Munzee hunting into high gear when I figured out I was interacting with a co-founder and the president. Eventually capping Munzees in his neighborhood lead to meeting him so I took my shot and told him I would work for Munzee one day. I had a vision for what it could be used for and where it could go! I became addicted to chasing special icons and points. I was a fanatical player and made it all the way to #7 on the global leaderboard before I finally got added to the team. The rest of the story is history. 🙂
unzee, and Aaron agreed. In January 2013, things really started to take off, after finally finding a supplier for vinyl stickers. It was 9 months later when Aaron and I talked through the future path for Munzee and he handed off the reins of Munzee Inc to me. October 4th 2013 was a life changing day for me and a game changer for Munzee. Since that time we’ve grown by leaps and bounds, increasing to 8 full time employees, 3 part time, and a fast growing worldwide community of players! Every day I’m amazed at our growth as a company and a game. I’m proud to lead our team as we venture out into new arenas and press on as THE 21st century scavenger hunt.
What do you enjoy most about Munzee?
